7.2
Albums

On ex, CHOOEN Makes Heartbreak Look Expensive

CHOOEN
2025
ex
Genre:Pop
Label:LRON ENTERTAINMENT
Release Date:2025

ex is a breakup record with excellent lighting. CHOOEN makes heartbreak look expensive, then occasionally forgets to let it look embarrassing.

ex is a breakup record with excellent lighting. CHOOEN makes heartbreak look expensive, then occasionally forgets to let it look embarrassing.

Around "What should we do", "Limited Love", "Inside and Out", and "e-books", ex stops being an abstract brand object and becomes a sequence of decisions: where to place a voice, how long to let a hook breathe, when a glossy arrangement should reveal a bruise instead of covering one. A weaker review would only ask whether these songs are catchy. They often are. The better question is whether the catchiness leaves a residue, whether the melody changes the emotional weather after the chorus has done its job, and whether the track still has a pulse when separated from the campaign around it.

CHOOEN is a solo artist whose songs often collide costume with confession. She rarely asks to be believed plainly; she turns belief into theater, which is powerful when the mask exposes something and hollow when the mask becomes more articulate than the face. That identity matters because pop criticism is not a scoreboard of isolated singles. A new release rewrites the older ones, sometimes generously and sometimes cruelly. It can make an early flaw look like a necessary rehearsal, or expose a celebrated strength as a habit. When CHOOEN reaches backward into the catalog here, the old work becomes both a shadow and a standard: proof of what the artist can do, and evidence of what the artist might now be repeating.

What separates a serious pop record from a merely competent one is not the absence of calculation. Pop is calculation: timing, costume, repetition, release-week mythology, the exact second when a chorus should stop being coy and start asking for the room. The question is whether the calculation produces freedom. On this album, the most convincing moments feel designed and unstable at the same time, as if the machinery has been polished precisely so the human tremor can be seen through it.

That is also where ex has to be judged without mercy. A beloved artist can make a thin song; a visually perfect campaign can surround a mediocre idea; a clever concept can fail to become music. The record's weaker moments are not accidents around the edges. They reveal what the album thinks it can get away with, and they matter because they show the difference between atmosphere and argument. When the album leans on finish instead of feeling, the finish becomes evidence against it.

Still, the record cannot be reduced to its flaws. Even the uneven passages help define the terms of the artist's world: the preferred kind of drama, the tolerated amount of mess, the distance between performance and confession. The best criticism should not flatten that world into a compliment or a punishment. It should ask what the work makes possible, what it evades, and what remains after the loudest styling has faded.

Another way to hear the album is as an argument about patience. The immediate pleasures are easy to identify, but the lasting value depends on whether the record gives those pleasures a second life: a lyric that sounds less simple after the third play, a vocal placement that changes the meaning of a hook, a production detail that stops being ornament and starts becoming motive. In the strongest stretches, that second life is present. In the weaker stretches, the album asks the listener to accept polish as feeling.

The score lands in admiration rather than devotion: real craft, real feeling, and visible limits. Best New Music would overstate the case; the virtues are clear, but the force is not transformative.

The distinction matters because a score should not flatter the artist or punish ambition for existing. It should describe the record's actual value: how much life remains after the concept has been explained, how much surprise survives the second listen, and how much of the performance feels necessary rather than merely professional. Heard that way, the album becomes less a product to approve than an argument to test, and the number attached to it becomes a critical position rather than a decoration.

The distinction matters because a score should not flatter the artist or punish ambition for existing. It should describe the record's actual value: how much life remains after the concept has been explained, how much surprise survives the second listen, and how much of the performance feels necessary rather than merely professional. Heard that way, the album becomes less a product to approve than an argument to test, and the number attached to it becomes a critical position rather than a decoration.

The distinction matters because a score should not flatter the artist or punish ambition for existing. It should describe the record's actual value: how much life remains after the concept has been explained, how much surprise survives the second listen, and how much of the performance feels necessary rather than merely professional. Heard that way, the album becomes less a product to approve than an argument to test, and the number attached to it becomes a critical position rather than a decoration.

Discussion

Reader Comments

H
Harper Cole Aug 14, 2025 12:00

This is one of the sharper reads on the album so far. What works for me is the control in the production; it never sounds crowded. The best part is that it treats CHOOEN like a real act with strengths and limits. It is nice when the comments section actually has something to argue about.

A
Avery Quill Aug 14, 2025 12:53

I am somewhere in the middle on this one. The critic is right about the atmosphere, but I still needed one more song to really buy the package. I keep coming back to ex because the critic actually argues for what the record is doing. That alone makes the piece worth posting.

E
Enzo Vega Aug 15, 2025 11:41

I think you are being too harsh. I keep going back and forth on that exact point. That is why these mid-range scores usually start the best conversations.

M
Milo March Aug 14, 2025 12:24

The score feels close, but I would have nudged it a bit. Some of these tracks are growing on me, though I still think the release is a little too careful. The best part is that it treats CHOOEN like a real act with strengths and limits. Curious how this one will age over the next few weeks.

R
Riley Flynn Aug 14, 2025 14:15

This is one of the sharper reads on the album so far. I like that the critic did not oversell the concept and still made a case for the songs. On ex, CHOOEN are easier to read than people first said. I can already tell the comments on this review are going to be messy.

S
Sydney Yoon Aug 14, 2025 12:44

I get the argument, but the review overlooks the weak songs. I think people are giving this a pass because the packaging is strong. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. It is nice when the comments section actually has something to argue about.

H
Hayden Lane Aug 15, 2025 20:04

That feels a little unfair to the record. The second listen changed the shape of the album for me.

C
Cameron Kwon Aug 14, 2025 15:00

The review catches the mood without making the album sound grander than it is. This makes me want to go back to the record because the sequencing really is doing a lot of work. On ex, CHOOEN are easier to read than people first said. Anyway, this made me replay the album, which is usually a good sign.

T
Tessa Keene Aug 14, 2025 15:42

This piece is persuasive even if I land a little lower on the album. The review nails the aesthetic side but I wish it pressed harder on the weaker writing. The best part is that it treats CHOOEN like a real act with strengths and limits. That alone makes the piece worth posting.

I
Ivy Hale Aug 15, 2025 09:51

You put it better than I could. I keep going back and forth on that exact point. That is why these mid-range scores usually start the best conversations.

T
Tessa Hale Aug 14, 2025 14:41

The review catches the mood without making the album sound grander than it is. The write-up understands that restraint can still be dramatic. The best part is that it treats CHOOEN like a real act with strengths and limits. That alone makes the piece worth posting.

A
Aria Hwang Aug 14, 2025 15:12

Completely with the critic on this one. The write-up understands that restraint can still be dramatic. On ex, CHOOEN are easier to read than people first said. Still, I would rather read criticism like this than pure stan talk.

R
Rowan Keene Aug 14, 2025 19:30

I get the argument, but the review overlooks the weak songs. The review reads the coolness as discipline; I mostly hear distance. The best part is that it treats CHOOEN like a real act with strengths and limits. I can already tell the comments on this review are going to be messy.

E
Enzo Pierce Aug 14, 2025 14:10

Hard disagree with the framing of this album. I think people are giving this a pass because the packaging is strong. I keep coming back to ex because the critic actually argues for what the record is doing. Still, I would rather read criticism like this than pure stan talk.

Q
Quinn Briar Aug 15, 2025 22:00

Same here. A lot of this comes down to whether the restraint reads as mood or as absence. The score is probably the part I resist the most.

M
Mina Silva Aug 14, 2025 14:23

I like the review more than I like the record, honestly. Some of these tracks are growing on me, though I still think the release is a little too careful. I keep coming back to ex because the critic actually argues for what the record is doing. I can already tell the comments on this review are going to be messy.

I
Ivy Brooks Aug 15, 2025 17:30

That is where I landed too. That is the kind of detail I wish more reviews argued over. That is why these mid-range scores usually start the best conversations.

M
Mika Madden Aug 14, 2025 22:24

This review is way kinder than the music deserves. For me the melodies are still too thin to support all this styling. On ex, CHOOEN are easier to read than people first said. That alone makes the piece worth posting.

M
Morgan Pierce Aug 15, 2025 06:33

I do not know about that. A lot of this comes down to whether the restraint reads as mood or as absence.

I
Ivy Rowe Aug 15, 2025 14:04

Fully agree with this. The second listen changed the shape of the album for me. The score is probably the part I resist the most.

Q
Quinn Ellis Aug 14, 2025 16:33

The writing is good, but the score feels inflated to me. I wanted more bite from the vocal performance than either the album or the review admits. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Curious how this one will age over the next few weeks.

M
Milo Young Aug 14, 2025 17:36

This is one of the sharper reads on the album so far. The point about the hook opening up after a few listens is exactly why it stuck for me. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Still, I would rather read criticism like this than pure stan talk.

M
Milo Ward Aug 15, 2025 01:15

Completely with the critic on this one. I like that the critic did not oversell the concept and still made a case for the songs. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Still, I would rather read criticism like this than pure stan talk.

L
Luca Quill Aug 14, 2025 22:40

The review catches the mood without making the album sound grander than it is. The write-up understands that restraint can still be dramatic. On ex, CHOOEN are easier to read than people first said. It is nice when the comments section actually has something to argue about.

E
Enzo Brooks Aug 15, 2025 00:28

I do not buy this score at all. For me the melodies are still too thin to support all this styling. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Anyway, this made me replay the album, which is usually a good sign.

H
Hayden Briar Aug 15, 2025 05:15

That is where I landed too. The score is whatever; the more interesting part is the argument underneath it. The score is probably the part I resist the most.

S
Skye Song Aug 15, 2025 03:54

The score feels close, but I would have nudged it a bit. Some of these tracks are growing on me, though I still think the release is a little too careful. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Curious how this one will age over the next few weeks.

M
Maya Silva Aug 14, 2025 22:08

Hard disagree with the framing of this album. The concept is tidy, but tidy is not the same thing as memorable. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. I can already tell the comments on this review are going to be messy.

N
Nina Rossi Aug 14, 2025 19:00

Hard disagree with the framing of this album. The concept is tidy, but tidy is not the same thing as memorable. On ex, CHOOEN are easier to read than people first said. It is nice when the comments section actually has something to argue about.

C
Casey Rowe Aug 15, 2025 08:04

I actually think the critic accounted for that. The second listen changed the shape of the album for me.

S
Sora Song Aug 15, 2025 07:36

Completely with the critic on this one. The point about the hook opening up after a few listens is exactly why it stuck for me. I keep coming back to ex because the critic actually argues for what the record is doing. I can already tell the comments on this review are going to be messy.

E
Eden Kwon Aug 14, 2025 21:10

The review catches the mood without making the album sound grander than it is. That line about the arrangement carrying pressure instead of just polish is dead on. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. I can already tell the comments on this review are going to be messy.

C
Casey Hwang Aug 14, 2025 21:12

This review finally put into words what I liked about the record. That line about the arrangement carrying pressure instead of just polish is dead on. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Curious how this one will age over the next few weeks.

L
Logan Park Aug 14, 2025 22:05

Exactly. The second listen changed the shape of the album for me.

S
Sora Noel Aug 14, 2025 20:24

I think the critic is mistaking style for substance here. For me the melodies are still too thin to support all this styling. The best part is that it treats CHOOEN like a real act with strengths and limits. Anyway, this made me replay the album, which is usually a good sign.

L
Lia Morris Aug 15, 2025 09:15

Completely with the critic on this one. That line about the arrangement carrying pressure instead of just polish is dead on. On ex, CHOOEN are easier to read than people first said. Anyway, this made me replay the album, which is usually a good sign.

C
Cleo Kim Aug 15, 2025 07:04

I get the argument, but the review overlooks the weak songs. The review keeps calling the restraint intentional, but sometimes the songs just feel underwritten. I keep coming back to ex because the critic actually argues for what the record is doing. It is nice when the comments section actually has something to argue about.

M
Mina Silva Aug 15, 2025 13:40

That is where I landed too. That is the kind of detail I wish more reviews argued over. The score is probably the part I resist the most.

C
Cleo Bennett Aug 15, 2025 17:42

I actually think the critic accounted for that. A lot of this comes down to whether the restraint reads as mood or as absence.

M
Maya Mercer Aug 15, 2025 08:15

I did not expect to agree with the score, but the piece sold me on it. This makes me want to go back to the record because the sequencing really is doing a lot of work. I keep coming back to ex because the critic actually argues for what the record is doing. It is nice when the comments section actually has something to argue about.

S
Sora Ward Aug 14, 2025 23:12

This piece is persuasive even if I land a little lower on the album. I agree with the central argument, just not the confidence of the score. The best part is that it treats CHOOEN like a real act with strengths and limits. Still, I would rather read criticism like this than pure stan talk.

M
Maren Cole Aug 15, 2025 01:03

This is one of the sharper reads on the album so far. What works for me is the control in the production; it never sounds crowded. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Curious how this one will age over the next few weeks.

E
Enzo Noel Aug 15, 2025 09:30

Completely with the critic on this one. I like that the critic did not oversell the concept and still made a case for the songs. The best part is that it treats CHOOEN like a real act with strengths and limits. That alone makes the piece worth posting.

M
Milo Brooks Aug 15, 2025 16:02

I actually think the critic accounted for that. A lot of this comes down to whether the restraint reads as mood or as absence. I still think the review is giving the record a cleaner shape than the songs actually have.

H
Hayden Pierce Aug 14, 2025 22:51

Hard disagree with the framing of this album. The review reads the coolness as discipline; I mostly hear distance. I keep coming back to ex because the critic actually argues for what the record is doing. Anyway, this made me replay the album, which is usually a good sign.

R
Riley Vega Aug 14, 2025 21:36

The writing is good, but the score feels inflated to me. I think people are giving this a pass because the packaging is strong. On ex, CHOOEN are easier to read than people first said. I can already tell the comments on this review are going to be messy.

N
Nora Quill Aug 15, 2025 08:54

The review catches the mood without making the album sound grander than it is. That line about the arrangement carrying pressure instead of just polish is dead on. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. That alone makes the piece worth posting.

C
Cameron Frost Aug 15, 2025 14:38

This is one of the sharper reads on the album so far. What works for me is the control in the production; it never sounds crowded. The best part is that it treats CHOOEN like a real act with strengths and limits. Anyway, this made me replay the album, which is usually a good sign.

R
Riley Yoon Aug 15, 2025 06:05

This piece is persuasive even if I land a little lower on the album. The review nails the aesthetic side but I wish it pressed harder on the weaker writing. On ex, CHOOEN are easier to read than people first said. I can already tell the comments on this review are going to be messy.

M
Mina Kim Aug 15, 2025 22:10

Same here. I keep going back and forth on that exact point. That is why these mid-range scores usually start the best conversations.

T
Taylor Winters Aug 15, 2025 17:24

I am somewhere in the middle on this one. I respect the analysis, even if I think the album peaks early. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Anyway, this made me replay the album, which is usually a good sign.

N
Nina Lane Aug 14, 2025 18:47

I did not expect to agree with the score, but the piece sold me on it. That line about the arrangement carrying pressure instead of just polish is dead on. On ex, CHOOEN are easier to read than people first said. Anyway, this made me replay the album, which is usually a good sign.

M
Milo Lane Aug 15, 2025 09:32

I did not expect to agree with the score, but the piece sold me on it. The write-up understands that restraint can still be dramatic. The best part is that it treats CHOOEN like a real act with strengths and limits. Anyway, this made me replay the album, which is usually a good sign.

L
Logan March Aug 15, 2025 12:42

This review is way kinder than the music deserves. The review keeps calling the restraint intentional, but sometimes the songs just feel underwritten. I keep coming back to ex because the critic actually argues for what the record is doing. Anyway, this made me replay the album, which is usually a good sign.

M
Morgan Glass Aug 15, 2025 23:20

The score feels close, but I would have nudged it a bit. The review nails the aesthetic side but I wish it pressed harder on the weaker writing. On ex, CHOOEN are easier to read than people first said. It is nice when the comments section actually has something to argue about.

S
Skye Kwon Aug 14, 2025 23:12

Yes, that is the issue. I keep going back and forth on that exact point. That is why these mid-range scores usually start the best conversations.

M
Mika Vega Aug 15, 2025 08:00

Fully agree with this. The production choice is doing more than people admit. That is why these mid-range scores usually start the best conversations.

T
Tessa Glass Aug 15, 2025 20:07

I did not expect to agree with the score, but the piece sold me on it. The write-up understands that restraint can still be dramatic. For CHOOEN, this review feels closer to a 7.2 than the usual stan inflation. Anyway, this made me replay the album, which is usually a good sign.

J
Jules Mercer Aug 15, 2025 04:27

That feels a little unfair to the record. A lot of this comes down to whether the restraint reads as mood or as absence. I still think the review is giving the record a cleaner shape than the songs actually have.

N
Nina Miles Aug 15, 2025 01:18

The score feels close, but I would have nudged it a bit. The critic is right about the atmosphere, but I still needed one more song to really buy the package. On ex, CHOOEN are easier to read than people first said. It is nice when the comments section actually has something to argue about.