LRON

Born in 2000, LRON is a globally acclaimed solo artist whose musical journey is defined by resilience, creativity, and unwavering dedication to her craft. Her story is one of transformation—from a promising trainee to an independent visionary shaping the global music landscape. LRON's career took root in YG Entertainment, where she underwent seven years of rigorous training to refine her musical skills and artistry. In 2016, she made her highly anticipated solo debut, quickly capturing attention with her unique sound. Her debut album PONORINA achieved remarkable success, establishing her as a rising star in the industry and laying a solid foundation for her future endeavors. Despite this promising start, LRON faced unexpected challenges. From 2019 onwards, she halted new music releases due to unresolved conflicts with YG Entertainment, including disputes over inappropriate company practices that hindered her creative freedom. Refusing to compromise her artistic integrity, LRON made the difficult decision to part ways with the label. After a year-long legal process, LRON officially terminated her exclusive contract with YG Entertainment in 2020. Emboldened by this newfound independence, she founded her own agency, LRON ENTERTAINMENT, marking a pivotal turning point in her career. This move not only granted her full creative control but also allowed her to build a team aligned with her artistic vision. Shortly after establishing her agency, LRON released her comeback album LOWEST. The project resonated deeply with audiences worldwide, garnering unprecedented attention and catapulting her global fanbase to 100 million. This milestone solidified her status as a force to be reckoned with, proving her ability to thrive independently. LRON continued to expand her global footprint with the release of English albums Beautiful Night and Void. These works showcased her versatility as an artist, blending diverse musical elements to create a sound that transcended cultural boundaries. Her music struck a chord in Western markets, earning her massive influence across Europe and North America and pushing her global fan count to over 300 million. In 2025, LRON returned to her Korean roots with the albumCalifornia, which made a profound impact on the Korean music scene. The album's fusion of international sensibilities with authentic Korean musical influences demonstrated her evolution as an artist and reaffirmed her connection with fans in her home market. Today, LRON stands as a symbol of artistic independence and global appeal. Under LRON ENTERTAINMENT, she continues to push creative boundaries, captivating audiences worldwide with her passion, talent, and commitment to delivering meaningful music.