CHOOEN

Born in 2001, CHOOEN is a dynamic and emotionally evocative solo artist whose musical journey found its defining chapter when she joined LRON ENTERTAINMENT in 2021. Having nurtured a lifelong passion for music, she arrived at the label seeking a space to translate her inner world into sound—and it was within LRON ENTERTAINMENT’s artist-first ecosystem that she fully unlocked her creative potential, forging an authentic artistic identity that resonates deeply with audiences worldwide. Before joining the label, CHOOEN honed her vocal and performance skills through years of dedicated practice, drawing inspiration from R&B, pop, and alternative sounds. Her arrival at LRON ENTERTAINMENT marked a turning point: surrounded by a team that prioritized creative freedom, she began to experiment fearlessly, blending vulnerable lyricism with lush, genre-blending production to craft music that feels both personal and universally relatable. Since her debut, CHOOEN has built a discography that reflects her growth as an artist and storyteller: First Mini Album SENCE (2021): Her debut project introduced audiences to her soulful vocal tone and introspective songwriting, exploring themes of self-discovery and young adulthood. Tracks like “Bloom” and “Hollow” quickly became fan favorites, establishing her as a rising talent to watch. Second Mini Album ONLY (2022): A bold step into more experimental territory, this album delved into the complexities of love and longing, with production that merged dreamy synth textures with raw, acoustic moments. The title track “ONLY” topped domestic digital charts, cementing her status as a leading soloist in the Korean music scene. Third Mini Album FEAR (2023): CHOOEN’s most ambitious work to date, FEAR confronted themes of anxiety, resilience, and self-acceptance. The album’s lead single “Shiver” became a global viral hit, praised for its haunting melody and unflinching lyrical honesty, and earned her critical acclaim across Asia and beyond. Special Edition Album EX (2024): A love letter to her fans, this collection featured reimagined versions of her most beloved tracks, plus two new songs that celebrated her journey so far. The project was a commercial and critical success, debuting at No. 1 on the World Albums chart. The First Mini Album SHOULD I BE MORE POSITIVE (2025): CHOOEN’s latest release marks a poignant evolution of her artistry, turning her focus inward to explore themes of mental health, self-compassion, and the quiet pressure to “stay positive” in a chaotic world. Blending warm indie-pop melodies with soulful vocal layers, the album’s title track became an instant cultural touchstone, sparking global conversations about mental wellness. It debuted at No. 1 on the Korean Circle Album Chart and earned critical praise for its raw, relatable storytelling, further expanding her global influence and deepening her connection with fans. Today, CHOOEN boasts a global fanbase of 90 million dedicated supporters, drawn to her ability to turn personal stories into universal anthems. Her live performances, known for their intimate energy and vocal prowess, have sold out venues across Asia, North America, and Europe, further solidifying her reputation as a live performer of unparalleled talent. Rooted in the collaborative spirit of LRON ENTERTAINMENT, CHOOEN continues to push creative boundaries—with SHOULD I BE MORE POSITIVE in 2025, she has once again proven her ability to turn vulnerability into strength, solidifying her place as a leading voice in both Korean and global pop. For her, music is more than a career—it’s a way to connect, heal, and grow alongside the fans who have walked every step of her journey.